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Travel Diary \\ Ethical Fashion Africa : Not Charity. Just Work.

Last month, our founder Virginia Bruce travelled to Nairobi, Kenya to meet with some of the inspirational people behind the Ethical Fashion Initiative (EFI) and Ethical Fashion Africa Ltd (EFAL). A part of the International Trade Centre, the EFI has been a key player in poverty alleviation by using the fashion industry as a vehicle for some of Africa’s most disenfranchised communities.

Through the Hands That Shape Humanity social enterprise, the REAL Group has already collaborated with EFAL on a range of summer tote bags designed by prominent Australian designers and produced by a small team of Massai artisans.

From walking through a slum in Nairobi to visiting the EFI workshops and the people she met along the way, Virginia shares some of the highlights – and surprises – from her journey.

05.05.14 – Ethical Fashion Africa Ltd : Not Charity, Just Work.

I had only been to Africa once – and that was to Cape Town to meet with the Desmond Tutu Peace Foundation and our partner and founder of Hands – Garth McIntosh. …

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Shop ethically and choose the story you’ll tell this Christmas.

As the Christmas shopping season hits its stride, it can be hard to remember the pleasure one gets from picking just the right gift, for a family member, a friend or a child. Stressed and under pressure as the big day approaches, we have all made purchases we might have thought better of, if given a chance to stop and think.

A market dominated by the products of outsourced mass manufacturing has symmetrically brought on the revival of the handmade, the local, the custom and the pre-loved, available through arts and crafts markets, independent retailers and online, where artisans have found a direct path to their customers. More than commodities, these objects tell stories we all like to hear – about their makers, their origins, the inspiration and aspirations behind them.

The R.E.A.L Group, headed by CEO Virginia Bruce, is a collective of businesses that crosses retail (the r.e.a.l store), Social enterprise (Hands That Shape Humanity) and Brand consultancy. With over 25 years of experience in brand consultancy, strategic marketing, brand licensing and creative product design, …

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