In 2006, Virginia Bruce, a social entrepreneur with over 25 years experience as an international brand and business developer, was approached to turn the Hands That Shape Humanity exhibition into a global brand.
Virginia Bruce is currently the CEO of the REAL Group, a collective of businesses focused on realising the positive potential of people, business, brands and communities through the harnessing of design and creativity and for the past 7 years, she has invested significant funds and time in developing Hands That Shape Humanity into a social enterprise that crosses media, education, arts, retail and design.
Following is an interview with Virginia Bruce on the vision behind the brand, the role of creativity in developing an inspiring social enterprise, and Virginia’s personal message for humanity, inspiring ordinary people to achieve the extraordinary.
+ The R.E.A.L Group aims to merge profit and philanthropy into a sustainable business model. In which ways does this approach redefine both the traditional business model, as well as the traditional charity …