Last month, our founder Virginia Bruce travelled to Nairobi, Kenya to meet with some of the inspirational people behind the Ethical Fashion Initiative (EFI) and Ethical Fashion Africa Ltd (EFAL). A part of the International Trade Centre, the EFI has been a key player in poverty alleviation by using the fashion industry as a vehicle for some of Africa’s most disenfranchised communities.
Through the Hands That Shape Humanity social enterprise, the REAL Group has already collaborated with EFAL on a range of summer tote bags designed by prominent Australian designers and produced by a small team of Massai artisans.
From walking through a slum in Nairobi to visiting the EFI workshops and the people she met along the way, Virginia shares some of the highlights – and surprises – from her journey.
05.05.14 – Ethical Fashion Africa Ltd : Not Charity, Just Work.
I had only been to Africa once – and that was to Cape Town to meet with the Desmond Tutu Peace Foundation and our partner and founder of Hands – Garth McIntosh. …