2014-05-05 07.40.45

r.e.a.l Travel diary \\ Korogocho: The Invisible City.

Last month, our founder Virginia Bruce travelled to Nairobi, Kenya to meet with some of the inspirational people behind the Ethical Fashion Initiative and Ethical Fashion Africa. A part of the International Trade Centre, the EFI has been a key player in poverty alleviation by using the fashion industry as a vehicle for some of Africa’s most disenfranchised communities.

From walking through a slum in Nairobi to visiting the EFI workshops and the people she met along the way, Virginia shares some of the highlights – and surprises – from her journey.

06.05.14 – Korogocho : The Invisible City.

On Monday I walked through ‘Korogocho’, one of Nairobi’s slums.

We were greeted there by a group of 6 or 7 children, between the ages of 5 and 9 – joyful, mischievous, inquisitive, laughing, giggling, smiling – all wanting their photos taken while they practiced their English.

“How are you ?” – these three words were chanted throughout the slum by almost every child that we passed. Clearly they had been taught to be considerate and to …

Read More
SEAT_06

Shop ethically and choose the story you’ll tell this Christmas.

As the Christmas shopping season hits its stride, it can be hard to remember the pleasure one gets from picking just the right gift, for a family member, a friend or a child. Stressed and under pressure as the big day approaches, we have all made purchases we might have thought better of, if given a chance to stop and think.

A market dominated by the products of outsourced mass manufacturing has symmetrically brought on the revival of the handmade, the local, the custom and the pre-loved, available through arts and crafts markets, independent retailers and online, where artisans have found a direct path to their customers. More than commodities, these objects tell stories we all like to hear – about their makers, their origins, the inspiration and aspirations behind them.

The R.E.A.L Group, headed by CEO Virginia Bruce, is a collective of businesses that crosses retail (the r.e.a.l store), Social enterprise (Hands That Shape Humanity) and Brand consultancy. With over 25 years of experience in brand consultancy, strategic marketing, brand licensing and creative product design, …

Read More